Examples from the Field
AASHTO Toward Zero Deaths Resolution
AASHTO
- Safety Management
- Plans
Resolution approved by the American Association of State Highway and Transportation Officials Board of Directors, adopting the Toward Zero Deaths vision.
America’s Rural Roads: Beautiful and Deadly
Governors Highway Safety Association: GHSA
- Drivers & Passengers
- Reports
Rural roads are beautiful, but they’re hiding a deadly secret – nearly half of all fatal crashes occur on them, even though only 19% of the U.S. population lives in rural areas.
An Analysis of Traffic Fatalities by Race and Ethnicity
Governors Highway Safety Association: GHSA
- Traffic Safety Culture
- Reports
Learn about actions states and communities can take to promote equity in traffic enforcement and highway safety.
Buckle UP Phone DOWN LogoLogo for Buckle UP, Phone DOWN.
Missouri Department of Transportation
- Traffic Safety Culture
- Marketing
Logo for Buckle UP, Phone DOWN.
Buckle up Phone Down Thumbs Logo
Missouri Department of Transportation
- Traffic Safety Culture
- Marketing
Logo for Buckle UP, Phone DOWN thumbs version.
BUPD Campaign Info
Missouri Department of Transportation
- Traffic Safety Culture
- Marketing
A short overview of MoDOT's BUPD campaign.
BUPD Distracted Driving Infographic
Missouri Department of Transportation
- Traffic Safety Culture
- Marketing
Infographic about distracted driving, used with MoDOT's BUPD campaign.
BUPD Infographic – Primary Safety Belt
Missouri Department of Transportation
- Traffic Safety Culture
- Marketing
Infographic about a primary safety belt law, used with MoDOT's BUPD campaign.
BUPD Shell Business Newsletter Story
Missouri Department of Transportation
- Traffic Safety Culture
- Marketing
Shell newsletter story for Buckle Up Phone Down that can be customized to businesses or organizations.
BUPD Shell News Release
Missouri Department of Transportation
- Traffic Safety Culture
- Marketing
Shell news release for Buckle Up Phone Down that can be customized.
BUPD Talking Points for Businesses 2020
Missouri Department of Transportation
- Traffic Safety Culture
- Marketing
Talking points for businesses participating in a Buckle Up Phone Down campaign that can be customized.
Case Studies of Implementing the Safe System Approach in the U.S.
ITE: A Community of Transportation Professionals
- Safety Management
- Reports
Read about the Safe System Approach and how it can reduce injury and fatalities through roadway design and operation by considering human error and injury.
COVID-19 Multimodal Transportation System Performance Dashboard
Washington State Department of Transportation
- Safety Management
- Reports
Multimodal travel tracking data for highway traffic, toll systems, and ferries, transit and passenger rail ridership due to COVID-19 changes.
Daily Social Media Kit for Rural Road Safety Awareness Week 2020
National Center for Rural Road Safety
- Traffic Safety Culture
- Marketing
Kit of daily social media posts used to provide content to spread messaging during Rural Road Safety Awareness Week.
Daily Social Media Kit for Rural Road Safety Awareness Week 2020
National Center for Rural Road Safety
- Traffic Safety Culture
- Marketing
Kit of daily social media posts used to provide content to spread messaging during Rural Road Safety Awareness Week.
Daily Social Media Kit graphics for Rural Road Safety Awareness Week 2020
National Center for Rural Road Safety
- Traffic Safety Culture
- Marketing
Images to use with kit of daily social media posts with pre-made messaging during Rural Road Safety Awareness Week.
Daily Social Media Kit graphics for Rural Road Safety Awareness Week 2020
National Center for Rural Road Safety
- Traffic Safety Culture
- Marketing
Images to use with kit of daily social media posts with pre-made messaging during Rural Road Safety Awareness Week.
Distracted Driving Safety Corridor
Ohio State Highway Patrol
- Safety Management
- Reports
Faced with a growing issue of distracted driving in Ohio, the Ohio Department of Transportation and Ohio State Highway Patrol launched the longest distracted driving corridor in Ohio.
Don’t Go Down That Road
Wyoming Governor's Council on Impaired Driving
- Drivers & Passengers
- Marketing
Stories highlighting why individuals love different stretches of road and why they don't want anyone to drive impaired on their beloved roads.
Drive Alert Arrive Alive & See and Be Seen Campaigns
Georgia Department of Transportation
- Drivers & Passengers
- Presentations
This 2020 Transcomm Excel Award winning highway safety campaign targeted students in grades 6-8 who are future young drivers.
Fatalities Countdown Board
Michigan - MDOT
- Safety Management
- Marketing
We use this to keep track of the number of fatalities and serious injuries from car crashes.
Graduated Drivers License Banner Ad
Utah - UDOT
- Drivers & Passengers
- Marketing
This banner ad promotes the message of parents helping their teens learn to drive.
Ignition Interlock Program BP Guide – August 2015
AAMVA
- Drivers & Passengers
- Marketing
Ignition Interlock Program Executive Summary
AAMVA
- Drivers & Passengers
- Marketing
Intersection Control Evaluation (ICE) Process
Wisconsin Department of Transportaion
- Infrastructure
- Plans
Outlines criteria for evaluating an intersection depending on its location and the type of existing or planned development in the area.
Life or Death Campaign
Illinois Department of Transportation
- Drivers & Passengers
- Presentations
This 2020 Transcomm Excel Award winning highway safety campaign resulted in millions of impressions and a 3% drop in traffic fatalities.
Louisiana Destination Zero Deaths Brochure
Louisiana Center for Transportation Safety
- Safety Management
- Marketing
Louisiana’s Destination Zero Deaths program supports the TZD strategy of creating a safety culture at the regional and local level.
Louisiana’s Regional 4E Approach to Saving Lives: The Goal is Destination Zero Deaths
Louisiana Center for Transportation Safety
- Safety Management
- Presentations
Presented at Lifesavers Conference held April 3-5, 2016 in Long Beach, California.
Maryland HSO 2021 Speed Pilot Program
Maryland HSO
- Safety Management
- Reports
With funding from GHSA, IIHS & RSF, Maryland HSO combined engineering, education, and enforcement to significantly reduce speeding in Bishopville, MD.
MDOT Toward Zero Deaths Poster
Michigan - MDOT
- Safety Management
- Marketing
MDOT Toward Zero Deaths Poster
Michigan DOT TZD webpage
Michigan - MDOT
- Safety Management
- Marketing
This is the webpage for TZD on MDOT's website.
Minnesota Toward Zero Deaths Program Highlights 2014
Minnesota - MnDOT
- Safety Management
- Marketing
Overview of the Minnesota TZD program and highlights of specific achievements for 2014.
Minnesota Toward Zero Deaths Program One Sheet
Minnesota - MnDOT
- Safety Management
- Marketing
A one page overview of the TZD program in Minnesota.
Minnesota Toward Zero Deaths Strategic Direction
Minnesota - MnDOT
- Safety Management
- Plans
The vision, mission and goals of the TZD program in Minnesota.
MoDOT BUPD PSA and Testimonials
Missouri Department of Transportation
- Traffic Safety Culture
- TV/Radio
Video library of public service announcements and testimonials for Buckle Up Phone Down campaign.
Most of Us Buckle Up
Governors Highway Safety Association: GHSA
- Safety Management
- Marketing
Campaign videos and website built around gathering data showing that most people in a county buckle up to encourage those who don't to buckle up.
Motorcycle Operator Manual (MOM) Video Executive Summary
AAMVA
- Vulnerable Users
- Marketing
MS2 Traffic Dashboard
Louisiana Department of Transportation
- Safety Management
- Reports
MS2 traffic dashboard showing dramatic changes in traffic volumes to provide timely information for monitoring the impacts and effectiveness of various initiatives.
National Work Zone Awareness Week Poster
Michigan - MDOT
- Vulnerable Users
- Marketing
This is a poster to encourage safe, distraction-free driving for the National Work Zone Awareness Week.
Parent Night Flier
Utah - UDOT
- Drivers & Passengers
- Marketing
We use this flyer to invite parents to attend a parent night at their child’s driver education class.
Pedestrian Research Brief
AAA Foundation for Traffic Safety
- Vulnerable Users
- Reports
Take a deep dive into the factors involved in the increase of pedestrian fatalities over the past decade.
Poster on TZD National Strategy Presented at the 2015 TRB Annual Meeting
AASHTO
- Safety Management
- Presentations
Presented at the 2015 TRB Annual Meeting
PSAP Mapping Tool
Virginia Department of Transportation
- Vulnerable Users
- Plans
Tool to access VDOT’s Pedestrian Safety Action Plan (PSAP) report, appendices, crash data, and crash analysis information to improve pedestrian safety in Virginia.
Road to Zero Equity Webinars
Road to Zero Coalition
- Safety Management
- Presentations
Watch the Road to Zero Coalition series of four webinars on Transportation Equity from Fall 2020.
Roadside Oral Fluid Program
Indiana Criminal Justice Institute
- Safety Management
- Reports
The Roadside Oral Fluid Program is equipping law enforcement officers with a new roadside tool, known as the SoToxa Mobile Test System, to identify and keep drug-impaired drivers off the road.
Roundabouts Save Lives
Louisiana Center for Transportation Safety
- Infrastructure
- TV/Radio
This public service announcement played over 15,000 times in Louisiana. Find more examples at destinationzerodeaths.com.
Rumble and Mumble Strip Preservation Treatment Options
Kansas Department of Transportation
- Infrastructure
- Reports
Current NCHRP 14-46 research project on the strategies and maintenance of mumble and rumble strips.
Rural Highway Mass Casualty Guidelines
NASEMSO
- EMS
- Reports
The EMS Incident Response and Readiness Assessment and the Model Inventory of Emergency Care Elements help measure and quantify the existence of emergency resources in various geographic areas.
Safe Ride
Tavern League of Wisconsin
- Drivers & Passengers
- Marketing
The Tavern League of Wisconsin offers the SafeRide program with the goal to eliminate drunk driving on Wisconsin’s roadways.
Safe Transportation for Every Pedestrian (STEP) Playlist
Federal Highway Administration (FHWA)
- Vulnerable Users
- TV/Radio
Safe Transportation for Every Pedestrian program playlist of predestrian safety countermeasures.
Safety Analysis Needs Assessment
Federal Highway Administration (FHWA)
- Safety Management
- Reports
Report documenting the current state of practice, knowledge, and skills for quantifying the safety performance effects of Transportation Systems Management and Operations (TSMO).
Safety Certification Process (SCP)
Wisconsin Department of Transportaion
- Safety Management
- Plans
Outlines standards for WisDOT’s Safety Certification Process to identify and evaluate safety mitigation alternatives.
Safety Service Patrol Assessment Approach
Federal Highway Administration (FHWA)
- EMS
- Reports
Example report to evaluate the secondary crash effects of safety service patrols (SSPs).
Seat Belt Presentation
Utah - UDOT
- Drivers & Passengers
- Presentations
This presentation gives an overview of how and why UDOT advocates for seat belts.
Seatbelts Are For Everyone
Oklahoma Highway Safety
- Traffic Safety Culture
- Marketing
SAFE focuses on increasing teen restraint compliance through education, positive rewards, and enforcement.
Shift Idaho
Idaho Transportation Department
- Traffic Safety Culture
- Marketing
Shift is a movement focused on overcoming behaviors that make the road a dangerous place. and get individuals to start thinking and talking about what’s appropriate behind the wheel and in the passenger’s seat.
Signal Control Assessment Approach
Federal Highway Administration (FHWA)
- Infrastructure
- Reports
Example report to evaluate the effects of traffic signal coordination on the occurrence and severity of common intersection crash types.
Slapstick Ads
Utah - UDOT
- Vulnerable Users
- TV/Radio
This ad shows the dangers of walking distracted and tells viewers to put their phone away in the car.
Speed Pilot Program
Maryland HSO
- Drivers & Passengers
- Reports
The speed pilot program paid media leveraged a multi-channel, multi-platform approach to decrease speeding along beach route roadways.
Standard Rules of Conduct MoDOT Policies
Missouri Department of Transportation
- Traffic Safety Culture
- Plans
MoDOT Policies including MnDOT's Traffic Safety additions for seat belts and cellphones.
Strategic Highway Safety Plan
Pennsylvania Department of Transportation
- Safety Management
- Plans
A comprehensive, data-driven Strategic Highway Safety Plan, established in collaboration with an SHSP Steering Committee.
Take a STEP Forward and Enhance Pedestrian Safety
Federal Highway Administration (FHWA)
- Vulnerable Users
- TV/Radio
Nicole Nason shares information on life-saving countermeasures to improve pedestrian safety.
Teens in the Driver Seat
Texas A&M Transportation Institute
- Vulnerable Users
- Marketing
Teens in the Driver Seat is the first peer-to-peer program for teens that focuses solely on traffic safety and addresses all major risks for this age group.
The True Cost of DUI – Consequences of Drinking and Driving
NC Vision Zero
- Drivers & Passengers
- Marketing
Together for Life Final Report: Increasing Seat Belt Use in Rural Utah
Utah Department of Public Safety’s Highway Safety Office
- Traffic Safety Culture
- Reports
Final report documenting the research, methodology, data and results of the Together for Life project to increase seat belt use in rural areas.
Together for Life Final Report: Increasing Seat Belt Use in Rural Utah
Utah Department of Public Safety’s Highway Safety Office
- Traffic Safety Culture
- Reports
Final report documenting the research, methodology, data and results of the Together for Life project to increase seat belt use in rural areas.
Together for Life Utah: Reducing the Disparities Between Urban and Rural seat Belt use Rates
Utah Department of Public Safety’s Highway Safety Office
- Traffic Safety Culture
- Presentations
Webinar explaining how the Together for Life project promoted and increase self-reported and observed seat belt use.
Together for Life Utah: Reducing the Disparities Between Urban and Rural seat Belt use Rates
Utah Department of Public Safety’s Highway Safety Office
- Traffic Safety Culture
- Presentations
Webinar explaining how the Together for Life project promoted and increase self-reported and observed seat belt use.
Together We Get There Website
Washington Safety Commission
- Traffic Safety Culture
- Marketing
Together We Get There focuses on the collaborative nature of Washington’s roadways and creates a positive traffic safety culture that engages all road users.
Traffic Crash and Highway Safety Dashboards
Missouri Coalition for Roadway Safety
- Drivers & Passengers
- Reports
Understanding the data behind traffic crashes occurring in Missouri can be helpful in identifying the primary cause of crashes and, therefore, the appropriate measures to help eliminate them.
Twist TV Ad
Utah - UDOT
- Drivers & Passengers
- TV/Radio
This ad was shown in the Utah market of the 2014 Super Bowl.
U in the Driver Seat
Texas A&M Transportation Institute
- Vulnerable Users
- Marketing
The UDS program seeks to give college students the tools and information in order to promote peer-to-peer education regarding the dangers of driving which often including driving under the influence.
Utah Strategic Highway Safety Plan
Utah - UDOT
- Safety Management
- Plans
This is Utah's SHSP from 2013.
Utah Zero Fatalities Website
Utah - UDOT
- Safety Management
- Marketing
Vulnerable Users Webinar
AASHTO
- Vulnerable Users
- Presentations
Hosted by the TZD Subcommittee on Oct. 27, 2020. Speakers: Anders Hartmann, Asplan Viak; Michelle Atwell, NHTSA; Mike Griffith, FHWA; Jeremy Thompson, Ohio DOT.
Walking at Night Does Not Have to be Deadly
Federal Highway Administration (FHWA)
- Vulnerable Users
- TV/Radio
Nicole Nason discusses pedestrian safety at night.
West Virginia Stay Alive, Just Drive “For Andrea”
West Virginia Dept. of Health and HR, Office of EMS, EMS for Children
- Drivers & Passengers
- Presentations
This safe driving video puts a face on the effects of unsafe driving practices.
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